Elevator Lobby Display
If your audience lives in a high-rise apartment building or condominium, you have a unique opportunity to engage them where they feel most comfortable. Here's how Adooh’s elevator advertising can help you reach your ideal customers at home.
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Digital out-of-home advertising (DOOH) is one of the most exciting opportunities for digital media placements.
Why? Because DOOH advertising lets advertisers create immersive, memorable, and sometimes even interactive campaigns that reach audiences where they already spend their time throughout the day.
Elevator advertising helps combine the reach of traditional OOH advertising with the targeting and technology of digital advertising, letting brands reach audiences in a unique space that sees a lot of traffic. It gives you the chance to connect with your ideal customers right outside their door. It's the closest you can get to OOH advertising in their homes
These media placements can be especially useful if you want to reach your audience where they feel most at ease, first thing in the morning or right before they turn in for the night.
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Working Principles
10
seconds
Per Slot
100 seconds
Loop
648 repetitions
Per Day
19440 repetitions
Per Month
The concept of advertising is quite popular in India although it has scope for improvement. When compared to other forms of advertising Elevator Advertising is a newer concept. It is one of the most effective and simple advertising methods in terms of customer awareness. This is a form of display advertising where the banners and posters of advertisements are displayed on the walls of the elevator to draw the awareness of the audience.
Nowadays elevator advertising is getting recognition in the field of marketing which targets only a specific audience. The target audience is mostly the people who travel in an elevator and the brands which get advertised are mostly present in and around the vicinity of the elevator. The brands advertising in a lift can get an advantage from this as it can grab the consumer’s attention by innovative and creative ads.
The time spend in an elevator is the most wasted time of the day. Keeping this in mind, Adooh is utilizing elevator advertising to engage the riders with the right information of products and services particularly looking for them in their vicinity.
Advantages
Elevator media advertising is becoming the most effective advertising available in terms of consumers awareness, simply because occupants of elevators are a captive audience surrounded by 4 main advantages of the elevator media scene, such as Low distraction, the high number of loops, reaching a large number of target audiences and there is a common area of target consumers.
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The people waiting for the lift look for sources of entertainment and information as they have nothing else to do.
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The time period one waits for the elevator varies up to 2-3 minutes depending on the buildings.
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The residents or the shoppers use the elevator quite a few times, so the recall rate of the advertising is much more than any other media.
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The creativity and the imagination inputted in the ads can attract attention and can create higher retention of the brands.
Higher Visibility
Convenience
Cost Effective
Targeted
Why advertise on Elevator Lobby Displays?
Elevator displays are generally located in buildings where it is easy to determine the average demographic so it represents an ideal location to deliver targeted ads and programming that will appeal to viewers. Advertising in elevators allows you to reach out to a captive audience of tenants and visitors as they circulate a building and therefore it is an ideal way to grab people’s attention and deliver targeted communication. It is important to publish a mix of ads and information which will be relevant to elevator passengers, for example, information about local retail businesses, local offers, live news, weather, and sports. Building owners also use digital signage as a means to enhance shared building spaces, like elevator waiting for areas and entrance lobbies.
